Senior Product Marketing Manager

Job Description

As we continue to build we’re looking for a Senior Product Marketing Manager to join our Marketing team. Your efforts will contribute directly to new customer pipeline creation, cross-sell and upsell efforts. As a product expert tasked with binding product strategy to tactics, you will act as both an executor and enabler across go-to-market, customer communications and sales enablement. Working closely with the VP, Marketing, you will help cultivate the optimism, urgency, and talent needed to meet and exceed our goals.

Read on for a sense of what you'd be doing day to day:

Core objectives

• Help Marketing and Compliance teams understand why IntelligenceBank is a mission-critical, non-negotiable budget item
• Differentiate platform value in the competitive landscape for DAM, BrandHub, Marketing Compliance and Marketing Operations buyers 
• Understand buyer personas and end-users better than anyone else in the company
• Help improve awareness at target companies within the IntelligenceBank ICP
• Work with the RevOps team, Product team and VP, Marketing to gain visibility into product adoption, team and individual performance measurement and results reporting

Responsibilities

• Go-to-market leadership and execution: own product go-to-market coordination and hub management, and translate product releases into revenue and retention outcomes
• Customer communications and expansion: own the customer communications program from monthly customer nurture communications to expansion campaigns that drive cross-sell and upsell pipeline
• Content development: contribute directly to content that creates awareness and pipeline at target and customer accounts.
• Sales and buyer enablement: own the enablement program that equips sales and customer-facing teams to position, demonstrate and sell the platform with confidence
• Product messaging: own and maintain the core product messaging framework, including value propositions, talk tracks and proof points tailored to DAM and Marketing Operations buyer personas, so that every seller tells a consistent, differentiated story
• Training: Design and deliver structured sales training, covering new-hire product onboarding, ongoing product and persona refreshers, and release readiness sessions ahead of every major launch.
• Product Demos: Build and maintain interactive product tours and guided demo journeys, keeping them current with each release so buyers and sellers always experience the latest platform capabilities
• AI-enabled marketing automation: keep the product knowledge behind our AI marketing systems current

Qualifications

We’re looking for a driven individual with a curious mind who is keen to be part of a growing business. As our Product Marketing Manager, you will know our buyers better than they know themselves, including how they make their buying decisions. You will have an eye for detail and back up strategic insights with market evidence, using that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

To ensure your success in the role, we do have a few key requirements, so read on and see if any of these align with your skills and experience: 

• Proven experience in similar roles in B2B SaaS is required.
• Experience and proven ability to understand and execute product-led GTM strategies.
• Experience with technology platforms including CRMs, project management tools, marketing automation tools and in-app messaging.
• Customer-centric and detail-oriented.
• Outstanding verbal and written communication skills.
• Experience with marketing operations, advertising and/or the media industry.
• Able to create attractive product images/videos.
• Exceptional ROI-tracking skills, able to prove what is (or isn’t) working.
• Excellence working with cross-functional teams.KPIs
• Successful product/feature launches (internal and external).
• High-quality product messaging and communications ready on time and of high quality for GTM launches.
• Track record of response rate/adoption based on product communication.
• Self-starter and confident communicator who can independently drive new processes

Additional Information

Next Steps: 

Once you’ve applied, your application will be reviewed by one of our team and you’ll be updated by phone or email regarding its status.