Senior CRM Marketing Officer (French Speaker) | SM&W

Job Description

We are looking for a Senior CRM Marketing Officer who is passionate about data and the power of customer relationships. If you have an appetite for transforming data into personalized journeys, with a keen eye for detail and an unwavering commitment to deliver quality, this opportunity is for you! We are seeking an organized professional, capable of managing multiple campaigns simultaneously, with strong collaborative skills and a focus on results. 

 Key Responsibilities:  

Campaign and Project Management: 

• Manage the CRM campaign schedule, ensuring timely delivery and excellent quality of all outputs. 
• Coordinate the complete campaign cycle: from receiving and analyzing briefs to liaising with the teams involved in the projects. 

CRM Platform Management (Focus on Operation and Execution): 

• Advanced Targeting: build audience segmentation for campaigns using the CRM platform's capabilities. 
• Omnichannel Campaign Execution: Configure personalized communication campaigns across multiple channels (email, SMS, push notifications, etc.). 
• Management and integration of communication assets: receive and manage communication assets (texts, images, etc.) and coordinate the approval and review process (sending proofs or BATs).  
• Material Availability: Ensure all communication materials and workflows are properly configured and available in the CRM tool.  
• Continuous Optimization: Identify and propose new functionalities and opportunities to improve CRM usage, aiming for greater operational efficiency and campaign impact.  

Data Analysis:  

• Monitor, analyze, and interpret key CRM and campaign data and metrics. 
• Generate clear and practical reports, presenting actionable insights into leadership and other areas of the company.  

CRM Team Support and Development:  

• Provide operational support to CRM platform users. 
• Conduct operational training for new employees who will use CRM tools 
• Supervise and assist in developing the skills of CRM assistants, ensuring excellence in campaign execution. 
• Act as a focal point for operational activities with the CRM Team Leader. 

Qualifications

• Education: Bachelor’s degree in marketing, Communication, Business Administration, Advertising, Business, Economics, or related fields.  
• Experience: Solid marketing experience, with a specific focus on CRM management and marketing automation.  
• Languages: Fluency in English and French (C1 level or higher).
• Tools: Proven proficiency in using CRM platforms (knowledge of Adobe Campaign, Salesforce, Imagino, or similar tools will be highly valued). 
• Data Analysis: Strong analytical skills to interpret metrics, customer data, and generate reports with insights. Practical knowledge of BI tools (e.g., advanced Excel, Power BI) is a plus.  
• Strategy: Demonstrated ability to translate business objectives into effective CRM strategies and action plans.  
• Communication: Excellent written and verbal communication skills, with the ability to present complex ideas clearly.  

Desirable Requirements (What would be a plus):  

• Practical experience with Adobe Campaign.  
• Practical experience with Monday.  
• Experience in planning and executing A/B tests for campaign optimization.  
• Recognized certifications in CRM or marketing automation platforms. 
• Experience with marketing automation platforms (e.g., Mailchimp, HubSpot).

Soft Skills: 

• Clear and Empathetic Communication: Ability to express oneself and listen actively. 
• Collaboration and Teamwork: Ability to work integrally with various areas of the company. 
• Proactivity and Autonomy: Initiative to solve problems and seek improvements without constant supervision.  
• Adaptability and Curiosity: Willingness to learn new tools, processes, and adapt to a dynamic environment.  
• Rigor and Detail Orientation: Meticulous attention to ensure accuracy and quality in all deliverables. 
• Analytical and Strategic Thinking: Ability to break down problems, analyze information, and plan long-term. 
• Organization and Time Management: Ability to manage multiple tasks and priorities effectively. 
• Problem Solving: Logical and creative approach to overcoming challenges. 

Additional Information

Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy.